Franchising McChurch: Feeding Our Obsession with Easy Christianity

by Thomas White on Feb 1, 2009 from Books

Franchising McChurch takes an honest look at the rise of consumer-minded ministries and addresses suchissues as the blurry line between entertainment and evangelism, a marketingapproach to ministry, the warped yardstick for measuring church success, and feel-good messages that avoid tough truths.